Green Spaces Alliance of South Texas Branding

The Green Spaces Alliance of South Texas is a non-profit organization, founded in 2008, focused on creating, supporting, and sustaining accessible outdoor space in Texas. The organization contacted our firm to help them get their branding and tone started. The founders were seeking branding and collateral to represent their mission and build confidence in their brand to gain supporters and investors.

Project Overview

The logo needed to communicate their mission and aspirations for the future. We used simple, clean shapes and color to create a modern brand that could stand the test of time. Since this was a pro-bono project with little funding for material we created a sustainable set of collateral, printed on post-consumer stock, for efficient printing and maintenance in line with their brand promise.

Outcomes

The organization was able to gain initial funding and hire the team they needed.The Green Spaces Alliance of South Texas recently celebrated its 15th anniversary and they still use the same branding.The logo won a couple regional design awards.

Lorem

Design Director

Apr 2014 - Mar 2015

I was the key designer for this effort with creative direction input from Simon Walker. I began by interviewing the clients and competitive intelligence. We then took some time to create personas the organization would seek for funding and donations. I then began ideation alongside the client. After design of the logo and collateral was approved I led in the printing of the pieces. Although we did not create their website afterward, we did consult on branding and logo usage.
I learned...

Green Spaces Alliance of South Texas Branding

Want to learn more or have feedback?Send me an email. You can also download my resume.

Want to learn more or have feedback?
Send me an email. You can also download my resume.